I’m Sofi Prado, a Brand Designer working across creative direction, visual systems, and campaigns for modern digital brands. I help companies build clear, scalable, and thoughtful brand experiences across digital and physical touchpoints.

I’m Sofi Prado, a Brand Designer working across creative direction, visual systems, and campaigns for modern digital brands. I help companies build clear, scalable, and thoughtful brand experiences across digital and physical touchpoints.

I’m Sofi Prado, a Brand Designer working across creative direction, visual systems, and campaigns for modern digital brands. I help companies build clear, scalable, and thoughtful brand experiences across digital and physical touchpoints.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I believe strong brands are built through clarity, collaboration, and intentional creative direction. I don’t just focus on visuals; I focus on shaping how a brand thinks and communicates. I bring a hands-on approach to building visual systems that are consistent, scalable, and aligned with both business goals and creative ambition.

When I'm Not Designing

When I’m not designing, I’m usually traveling, discovering new visual cultures, or taking photos of everyday moments that catch my attention.I also enjoy reading and listening to music, always looking for inspiration in the details of how things are composed and expressed.